Fashion and luxury brands need to think outside the box and come up with new and innovative ways of creating fashion and beauty advertising. Looking at Chanel’s fashion advertising over the last 90 years, not much has changed.www.beloved-media.com

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Since creating our recent blog post about Chanel’s fashion advertising over the years it was interesting to see how the luxury brands haven’t really changed or innovated their advertising very much over the years.

From 1920 -2012 the fashion advertising agencies Chanel have worked with have created the type of fashion advertising that you would expect to see. Ie for beauty advertising campaigns there is a beautiful model with her face next to a bottle of perfume and for fashion advertising campaigns there are models posing in the stylish clothes.

From the fashion advertising campaigns from Chanel that we show on our blog the ones that I think are really strong are the fashion advertising campaigns with a concept and a new way of showing the product and the emotion associated with it.

The beauty advertising campaign for Chanel no.5 which shows the number 5 made from large gold dots with the model wrapped in fine gold fabric hovering over the number with perfume spraying around her is a creative idea, a new way of showing the perfume whilst still communicating the luxury brand values of Chanel’s most famous perfume.

Tom Ford has used concepts to advertise his perfumes. Tom Ford’s fashion branding is all about sex and even if we don’t like it and some of his fashion advertising campaigns are truly vulgar and show women as skin and bones he has a strong concept and a strong brand message. One of his campaigns that I did really like was a perfume advertisement with the bottle pressed between two round breasts pushed together with fingers with bright red nails – overtly sexual and completely aimed at men.

The fashion advertising agency that created the fashion advertising campaigns for Lacoste moved Lacoste on from being a clothing brand selling sportswear to a fashion brand that everyone wanted to be part of. The fashion advertising agency changed the ads from images of model’s playing tennis outside, to images of models flying through the air in a studio – in the middle of space with the strapline Lacoste: A little air on earth/ Un peu d’air sur terre. This fashion advertising agency mixed a concept with brilliant art direction and turned the fashion brand around almost instantly

Of course fashion brands and luxury brands don’t always want concepts and great ideas behind their campaigns. Quite often fashion advertising agencies need to understand that the fashion and luxury branding is very much about communicating the aspiration, status and the emotion associated with purchasing luxury goods these days. Luxury fashion brands want their fashion advertising agencies and fashion branding agencies to create images of luxury and beauty that are foremost about decadence, pleasure and desire.

DSquared is an interesting fashion brand as they really tell stories and set scenes in their fashion advertising. There is always a dark edgy playfulness to their fashion advertising campaigns with sexual scenes of dominance and power.

Fashion advertising agencies and fashion branding agencies such as Beloved Media create fashion brands through images, logos and fashion film.

Beloved Media’s first fashion advertising campaign for Australian Merino Wool had a strong concept, strapline and marketing strategy to communicate. We photographed a merino wool sheep in Australia and added him into the fashion shots that we took on the Southbank in London to create an image that really talked about wool in the language of fashion. We created the marketing strategy and tagline NO FINER FEELING.

The fashion advertising campaign is one of the most important ways of getting the brand message across. And even though fashion advertising agencies need to keep coming up with new ways of presenting the fashion advertising campaigns for their clients, it is important to keep consistency and to communicate the brand and its heritage.

This is why it was so interesting for us to look at luxury brand Chanel’s fashion advertising through the last 90 years. To see how fashion advertising agencies have kept the Chanel brand very clearly communicated whilst quite subtly changing the images throughout the years. At fashion advertising agency Beloved Media we do believe that it is time for fashion and luxury brands to become more creative with their fashion advertising and let their fashion advertising agencies and fashion branding agencies come up with new ways of creating their fashion advertising campaigns.

Except for food or grocery, healthcare, and some essential manufacturing sectors, the Fashion world is one of the trending fields now and then. Before entering into this, we should be aware of how to get into the fashion industry.

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How to get into a Fashion Industry – The term itself is a trend in the present world. It is a kind of platform that changes now and then, as per the demand of the population. It is one of the most crowded sectors among all. You can say, like a few other fields, this field has its own charm that also boosts the value or demand of its provider or related professionals. If you are reading this, you might be looking for a solution – How to get into the fashion industry.

Before entering the industry, ask yourself have you ever been interested in what you have worn, that design clothes, shoes, and accessories? Are you a person who helps others to pick their outfits with matching accessories to grab a perfect combination? Do you think your creative thoughts, strong communication, or skill can help you to get success? If yes, then it sounds pretty cool because creativity and unique strategies are the most vital things in these rapidly changing trends. The only thing you need is to sharpen it with the guidance of an expert.

HOW TO BECOME A FASHION DESIGNER?

As a top fashion designing institute in India, we do surveys and measure the scope or opportunities for you. It is not only the creative mind or the ideas that help you to get into the fashion industry. There are many things that a piece of practical knowledge can only provide you. To get the practical experience, joining over a course in fashion designing is the best way. Let’s have a look at the basic necessity to become a fashion designer.

Be a Certified Person – To get your foot into this competitive market, you may require a certification of your skill. During this, you will not only get a certificate but also get a chance to know the history of fashion, material, figure drawing, pattern making, advanced technology using by the industry, and many more, which we will cover further.

Choose your Type of Fashion – Our expert will explain to you what fashion exactly are? It is not only about clothes, from bottom to upper, clothes to accessories all come under fashion. So you should identify your specialty in a particular topic or fashion. Then it’s time to decide which designing field is your principal interest.

Hands-on Experience – You must have heard that practice makes a man perfect. Without any practical knowledge, no one can prove their skill only with theory. We understand the value of freehand on a particular course, so provides the best practical training to students who are pursuing a fashion designing course under our fashion designing training institute. From quality, communication skills, handle a business to design outfit, you will get real experience upon all.

Learn the fashion Business – Become a fashion designer doesn’t mean that you will be an employee under a fashion company. You might be a business owner, and to be a skilled owner of your fashion business, you must have the knowledge to set up it and the procedures it includes. From the beginning of your future, we will give you a short overview of it and how to make it successful and this is how to get into fashion industry.

Create Your Portfolio – Experience or past work is the key to your next click. So always keep your portfolio or experience with yourself. It can not only impress the viewer but also give you a further chance to get big deals.

Up-to-date with the Trends – Fashion is a kind of industry that depends on the demand of the market or users. Our faculties will guide you on how to stay upgrade with the fashion market and serve the best that tastes good to the users. It will not only make you or your brand famous but also help to grab a handsome amount.

THE MARKET OF THE FASHION INDUSTRY:

It is true that as compared to last year, the growth rate of the fashion industry has slightly down due to COVID19. But, it is also assuming that it will increase in the near future with a good digit, said by surveyors. This survey will not only give a guide to the fashion market but also helps to shape and change the economy. Still, if you will have a look at the report, the fashion segment is projected to reach US$664,474m in 2020 and many more to count in the coming years, this is how to get into the fashion industry.

REASONS TO CHOOSE A CAREER IN THE FASHION INDUSTRY:

If you are a non-technical person in this technological world, it’s fine. Many creative industries are waiting for you, and the fashion industry is one of the best platforms among all. It is also a perfect gateway to have a professional life. It is the best field to reduce your thrust of creativity. In this field, you will get the opportunities to have a strong network and meet experts in your platform. You can live a life of your own comfort.

The last but the best reason to choose a career in fashion designing is you will get diverse profiles and positions for varied skill set and this how to get into fashion industry , we mentioned below-

SCOPE FOR A FASHION DESIGNER:

Fashion Designer
Fashion Marketer
Quality Controller
Personal Designer/Fashion Consultant:
Technical Designer
Fashion Coordinator
Fashion Show Organizer
Boutique/Store Owner

WHY JOIN INSTITUTE FOR FASHION DESIGNING?

Many think that they are aware of the outfit or garment market but are they? Is it limited to outfits only? As a professional designer, you should be aware of all the nitty-gritty of the fashion industry. Few things you will only get to know by joining a fashion designing training institute are-

By joining our institute, you will be a certified fashion designer.
You will get to know the history, value in the present, and future of the Fashion industry with trending demands.
As a designer, you should also aware of the process and how to make it finely with different materials, styles, or patterns.
For the above skill, you also need to have a thorough idea of the materials or fabrics using in your design.
Whatever design or pattern it may, color combination is another most important thing you should learn before entering the professional world.
And, you will never get all of the above skills on your own or from your nearer ones. So, do visit the best institute for fashion designing in Lucknow and get a chance to complete your course in India only.

What Dream Zone Offers?

At Dream Zone, we obey the most trending saying – “Atmanirbhar Bharat” and giving our best efforts to make India unemployment free. We are a Lucknow based institute who have years of experience in training students. There are many students who are unable to get a job due to a lack of education or degrees. We consider those students and providing fashion designing courses for undergraduate.

From learning to analyze and measure your own creative ideas or styles, we will train you with a comprehensive introduction. It will help you to understand the design process while practicing. We have team expert faculties who have real-life experience in the same industry. They will not only here to guide you but also share their life experience with you. So that you will not to do the same mistake as they did once in their life and step forward in the right way.

Our courses are divided into few types with different modules and course fees. When it comes to the course fee, we decided our amounts keeping all our students and financial issues in mind. Again our courses are master diploma, diploma, full-fledged UG, or PG in fashion designing. As mentioned above, our courses include many different things.

These are basic design, principles, elements, concepts, history, textiles, patterns, garment construction, embellishments, draping, illustration, use of latest studio technology and design software, fashion CAD software, management, merchandising, toile modeling, structure, and much more. With Dream Zone Alambagh and Dream Zone Hazratganj, you will also get the chance to practice in both practical and theory sessions; attend workshops by top fashion merchandisers, fashion designers, and stylists on the latest trends and techniques.

Besides that, we also provide a few other courses for undergraduates such as interior designing, jewelry designing, photography, web designing, and much more. These courses have diverse opportunities for you. Moreover, our courses have placement opportunities.

Can you get these types of training with advanced modules and facilities, after passing plus two only? If your answer is no, then, don’t wait for the right time? Do not waste more time, join our course today, and build your career in this competitive time of pandemic as well. If you are out of Lucknow and unable to visit our institute, join our online class from the corner of the world.

Fashion wolf presents 90s fashion for men

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What 90s Fashion for men looked like!

When it comes to fashion, we often look on to the past for some serious inspiration and ideas. One great mind “History repeats itself”, here are we looking at the best of 90s fashion for men! This season, the decade has captured back the 90s fashion for men essence. Designers and stylish gent around the world are seeing the trend shifting back to 90s. The ’90s, which was known for its relaxed and easy-going sense of style, produced plenty of awesome trends, many of which have already made a comeback.

In this article, we take you to look at some of those classy 90s fashion for men trends and show you how you can rock them today. But before.

Fashion for men always seems to be trending on with seasons of similar fashion too lesser changes to mens fashion. And even today we have some of our classic outfits still intact in the fashion game. They are worn by the celebrities and designers too, for example classic Denim outfits, these denim jackets for men are an old fashion trend, which is still going strong and forever will. Leather jackets, bandanas and tee shirt look defines the 90s fashion for men perfectly! From punk to hip hop to 90s rock, they were ultimate and how can we forget are celebrities from Tom Cruise to Brad Pitt to Keanu Reeves.

The 90s fashion for men was a great fashion era of teens and edgy hip-hop fashion for men and women both. From all those fashion trends of 90’s is back today in women’s and mens fashion styles. Here in this article we have some of the Best 90s fashion for men trends which are in 2019 and how you can bring back the 90s style!

What is 90s Fashion for Men Style?

90s fashion is something that all guys need to take inspiration from! Personally, I love the 90s (yeah, it’s obvious as I’m a 90s kid)! From Leonardo DiCaprio to Tom Cruise to David Beckham, the men’s celeb fashion was drool worthy! Like seriously where are the real stylish men in the millennial world today?! *gasps* Even, in the animated world, we had Dexter’s Laboratory, Johnny Bravo and The Simpsons! Now, this is getting too nostalgic. Isn’t it?

So, from evergreen movies like Titanic to iconic band from Green Day to Backstreet Boys to My favourite Sitcom of all time, Friends, the 90s was indeed a special era for world.

The 90s men’s casual style was all about the hairstyles and men’s tank tops and Tom Cruise’s aviator style sunglasses. This decade also included grunge looks and punk style with spikey hair and ripped jeans.

These looks made 90s Fashion a trademark for upcoming fashion

The Unshaven Look
Messier the hair the more macho you were considered. I hope this 90s male fashion trend doesn’t make a comeback!! So unpolished. Bleh! And again, Johnny Depp made the 90s grunge style famous!

2.Piercings

George Michael started the fad in the 80s, but piercings for men took a major turn and it became a cool thing, even today it’s a style statement. The ear piercings with tiny circular earrings were a common sight in the 90s!

3.Loose Tracksuit

Will Smith’s look in the famous TV series, The Fresh Prince of Bel-Air, where he wore loose tracksuits became a cool 90s fashion trend. This refreshing style is on the way to make a comeback now.

Hairstyles
The two most popular 90s hairstyles were tousled, made popular by Leonardo DiCaprio from Titanic and Brad Pitt from Fight Club. Tom Cruise also made short tousled haircut famous in Mission Impossible. The messy grunge hair look was at its peak and Johnny Depp’s hairstyle was in vogue.

5.Accessories

The 90s Hip Hop fashion was all about baggy clothing with chunky jewellery. Jay Z wore the oversized necklace with a dollar that was popular in the 90s black men’s fashion. The oversized rings and bracelets were fashionable. Wow, I’ll make sure to get my man a pair as he’s a hip hop fashion fan! The matching baseball caps were stylish, too.

Fashion in the 1990s

In the ’90s, fashion moved away from the excess of the ‘80s and toward a more relaxed, rebellious and minimalistic mood. The decade saw the birth of grunge as well as a rise in streetwear, sneaker culture and early athleisure. Musicians such as Kurt Cobain, Tupac, and even Justin Timberlake became style icons to many. Silhouettes were loose and oversized, and casual dressing dominated the era.

90s Fashion for men mainly comprised of these Dope clothing.

Snapback Hats

Hip-hop style entered the mainstream in the ’90s, and with it came snapback hats. The look, which began with rappers, soon seemed to be worn by men all over the world. Today, these flat-brimmed caps, which typically feature logos, can still look cool. But, remember to wear them forwards or backwards instead of to the side.

Overalls with Strap Down

Overalls were huge in the ’90s, especially when worn with one strap hanging down. In fact, everyone from Will Smith to the members of NSYNC rocked this look. Today, you can style your dungarees as you fit, but note that you’ll need plenty of confidence to pull them off.

Biker Jackets

Leather biker jackets were the epitome of edgy style in the 1990s. Worn as an anti-fashion statement, many men donned these tough jackets, including those who had never even been on a motorbike.

Bandanas

Throughout the ’90s, many different subcultures wore bandanas. Most famously, they were worn by rappers to represent their gang affiliation. Tupac made this look DOPE. However, this look was soon picked up by the masses and worn simply as an on-trend accessory.

Baggy Jeans

When it came to jeans in the ’90s, the rule was; the baggier, the better. These supersized pants were a must-have of the day and quintessential to any streetwear look. They were also worn low on the hips and often accompanied by a chain with a Velcro wallet attached to the end.

Types of ’90s looks

90s Grunge Fashion

One of the most popular early ’90s looks was grunge. It entered mainstream fashion in 1992, when grunge bands like Nirvana, Pearl Jam, and Soundgarden rose to popularity. This look included darker coloured plaid flannel shirts, stonewashed or ripped jeans.

90s Summer & Winter Fashion

Summer fashion for men was east and casual cool. From bandanas to graphic tee shirts of your favourite band, they were super stylish. The 90s summer fashion included loose jeans paired with half sleeved or tight tank tops and the high-top sneakers- converse were the major sneakers at that time.

Winter fashion included combat boots, plaid suit, tee shirt and flannel shirts worn over blazers and leather jackets. 90s winter fashion were filled with oversized long coats, turtleneck sweaters and waistcoats! Tom Cruise brought back the head-to-toe black look with his Mission Impossible outfit, consisting of black leather jacket, matching tee and jeans. Personally, I love winter fashion and the 90s are a perfect inspiration for men.

90s Urban Fashion

Jeans rule d the 90s fashion! Baggy jeans and folded hems were a big part of the early 90s men’s fashion. Denim on denim was a big thing too! In fact, you can wear them to a 90s themed party now!

Denim jackets were also a big part of the 90s fashion. These jackets are very comfortable and are made for every weather. Movies like The Shawshank Redemption and Speed made oversized long denim jackets the highlights of the 90s urban fashion.

90s Punk Fashion

The 90s punk fashion was all about overly done spikes. Check out Sean O’Pry in the movie SLC Punk where he sported the spiked hairstyle in neon green. Like really?! How did the youngsters back then think it’s cool?!

The movie also made the mohawk haircut popular. In fact, it’s less-extreme version is trendy again! The 90s punk fashion for men also included spiked leather jackets.

90s Fashion Hip Hop

90s Famous hip hop artists like Tupac, Jay Z, N.W.A., and Public Enemy had a heavy influence on 1990s fashion. These legends had a mark on the youth! They featured looks of wide leg jeans, tracksuits, bomber jackets, gold chains, and snapback hats. For inspiration on Hip-Hop looks, check out Boyz n the Hood.

90s Preppy Fashion

This decade saw the rise of the polished and clean 90s fashion for men. Ofcourse that’s what preppy is all about. We are seeing a lot of refine fashion. Loose trousers were paired with button-up shirt worn over a plain tee shirt.

Also, the classic black suits ruled the 90s in movies like Titanic, Men in Black and Scent of a Woman! Leonardo’s looks in Titanic are drool worthy, Keanu Reeves, Johnny Depp! Brad Pitt also made vests popular with his movie, A River Runs Through It.